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Case studies

27

PWRSport & Lifestyle
PMCCommerce Technology
RusswoodDesign & Manufacturing
Stannergill WhiskyFood & Drink
PendleAI & Data
NC500Travel & Tourism
Dunnet Bay DistillersFood & Drink
Glamis CastleTravel & Tourism
PrimroseAI & Data
Benmore EstateTravel & Tourism
Bell IngramLand Management & Estate Agency
Highland HangoutTravel & Tourism
BalnagownTravel & Tourism
Landmark ParkTravel & Tourism
Wood LeisureTravel & Tourism
St Margaret’s SchoolEducation
HeatherleaTravel & Tourism
Invest in StirlingPublic Sector
Cairngorm MountainSport & Lifestyle
The National Wallace MonumentTravel & Tourism
Caledonian WindfarmEnergy & Renewables
ADCEnergy & Renewables
MidtonDesign & Manufacturing
BrushworksSport & Lifestyle
Tailormade MovesLand Management & Estate Agency
TumindsAI & Data
SAISPublic Sector

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Free brand check

Where does your brand stand?

Answer fifteen quick questions and we’ll show you which of the five stages of brand building you’ve reached, and how strong each stage is.

Free
15 questions
About three minutes

1/15

1 of /15 Does your business have a name and logo you’re proud to put on everything?

YYesSSomewhatNNo

2 of /15 Do you have set brand colours and fonts that you always use?

YYesSSomewhatNNo

3 of /15 Do your website, social channels and printed materials look like they come from the same business?

YYesSSomewhatNNo

4 of /15 Can you say in one sentence what makes you different from your competitors?

YYesSSomewhatNNo

5 of /15 Would your customers describe that difference in the same way?

YYesSSomewhatNNo

6 of /15 Is it clear which category or market you compete in?

YYesSSomewhatNNo

7 of /15 Do you know who your ideal customer is, and why they choose you?

YYesSSomewhatNNo

8 of /15 Does your business have a written purpose: a reason for being beyond making money?

YYesSSomewhatNNo

9 of /15 Have you written down your values, and do you actually use them?

YYesSSomewhatNNo

10 of /15 Do you have a tone of voice that guides how you write and speak?

YYesSSomewhatNNo

11 of /15 Do you have brand guidelines that your team and suppliers follow?

YYesSSomewhatNNo

12 of /15 Could everyone in your team explain your brand’s purpose and where it’s going?

YYesSSomewhatNNo

13 of /15 Do you check big decisions, like hiring, pricing or new products, against your brand values?

YYesSSomewhatNNo

14 of /15 Do your customers recommend you without being asked?

YYesSSomewhatNNo

15 of /15 Do you review your brand regularly to keep it relevant?

YYesSSomewhatNNo

FREE Brand check

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