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We would walk 500 miles. And we would strut 500 more.

The North Coast 500 is a scenic tourist route in the Scottish Highlands. It covers approximately 500 miles of stunning coastal and inland landscapes, starting and ending in Inverness.

Client
North Coast 500
Services
  • Digital
  • Ecommerce
  • User interface
  • Web apps
  • Website design & development

The website

We worked closely with NC500 to produce a destination management website that promotes the North Highlands as one of the most iconic destinations in Scotland.

The NC500 Visitor Pledge page on a desktop screen.
The NC500 “See & stay” page on a laptop.
The NC500 Visitor Pledge page on a phone.
The NC500 Impact Partnership Prospectus open at “The impact so far”: £98.8 million annual economic contribution, 80% of visitors would recommend the NC500, and other figures with hand-drawn icons.
The prospectus open at “The vision”: a blue page of large type beside a photo of a group of walkers on a hillside.
Three copies of the prospectus, “Investing in the Future: Regenerative Tourism in the North Highlands”, with the NC500 icon wreath on the cover.

Highlights

  • Website The NC500 Visitor Pledge page on a desktop screen.

    The North Highlands, online

    A destination management website for one of Scotland’s most iconic destinations.

  • Print Three copies of the prospectus, “Investing in the Future: Regenerative Tourism in the North Highlands”, with the NC500 icon wreath on the cover.

    The impact prospectus

    “Investing in the Future: Regenerative Tourism in the North Highlands” invites businesses to become Impact Partners in a 10-year programme, as the NC500 moves from destination marketing to destination stewardship. It sets out the impact so far, with £98.8 million in annual economic value and 1,335 jobs supported, five themes partners can back, and an annual report showing what their investment achieves.

  • Pledge The NC500 Visitor Pledge page on a phone.

    The Visitor Pledge

    Visitors pledge to respect the environment, support and engage with local communities, and promote responsible tourism. More than 8,800 people have taken it.

    Take the pledge

“Since we have started working with Strut as our digital partner we have been consistently impressed with the service that they offer. From the very start they understood our needs, and have found a solution whatever challenge we have presented them with.”
Craig Mills, General Manager, North Coast 500

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