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Building brands since 2016

The way brands are built has changed.
So have we.

AI has changed how brands are built and expressed. The old agency model hasn’t kept up. We support the way your team works now.

See our work Why we changed

A brand should live where the work happens.

We work closely with you to shape the strategy, then turn it into clear guidance, design systems, websites, apps and templates. All of it built into the tools your team already uses, so everything you make looks and sounds like you.

Accelerated by AI. Guided by experts.

Six disciplines. One team.

Brands we’ve helped strut.

  • Midton

    Breaking the mould

    • Brand strategy
    • Website
    • Ecommerce

  • Russwood

    Quality ingrained

    • Website
    • Ecommerce

  • Stannergill Whisky

    The Spirit of Castletown Mill

    • Brand strategy
    • Branding
    • Website

  • PWR

    Premiership Women’s Rugby

    • Website
    • App

  • Dunnet Bay Distillers

    Premium Scottish Spirits

    • Website
    • Ecommerce

See all our work

Industries

Our four frontiers

We focus on four key industries where we know we make the biggest impact.

Sport & Lifestyle

A women's rugby team lifts a trophy in front of flames and falling streamers.

Fans, sponsors and players, with one brand across every channel. Match day, the app, the kit and the feed all speak with one voice, and your team can make new content quickly without drifting off brand.

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AI & Data

A presenter points to charts and data on a large screen.

Your product is clever. Your brand has to make it clear. We turn complex technology into a story buyers understand and trust, then build the website and sales tools that tell it the same way every time.

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Energy & Renewables

The drilling deck of an offshore platform above the sea.

Long projects with many audiences: communities, investors, regulators and the people who build them. We give your project a brand that explains itself plainly and stays consistent from first consultation to full operation.

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Travel & Tourism

Looking out through the cabin’s round windows from a cushioned window seat, with a guest’s feet up.

Visitors now ask an AI where to go. We make sure it knows you. We build a brand that shows up in search, in AI answers and on every channel visitors use to plan, with content your team can keep fresh every season.

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Free brand check

Where does your brand stand?

Answer fifteen quick questions and we’ll show you which of the five stages of brand building you’ve reached, and how strong each stage is.

  • Free
  • 15 questions
  • About three minutes
Start the brand check

Questions we get asked.

Who owns the brand system?

You do. If you leave, you take all of it with you and we hand it over properly.

We only need a website. Can you do that?

Yes. The price includes a short strategy and design stage, because a site built without them does not last.

How is it priced?

We price on the value of solving your problem, not on hours, and agree the price before we start. Ongoing support is a monthly subscription. We do not charge by the day.

Do you use AI on our work?

Yes, but humans are always in the driver’s seat. We visualise and design everything, while AI handles the grunt work like data collection and drafting code. It just speeds up what our team can already do manually. Ultimately, a person at Strut reviews and signs off on every single line of code before delivery.

What we are thinking about.

All insights