PWR’ing up women’s rugby

The main challenge was to separate the existing Premiership Women’s Rugby site from the existing England Rugby platform, whilst giving the women’s game its own voice, brand, and full digital experience.

The new site needed to deliver fixtures, results, league tables, club and player profiles, stats, video, and news — all accurate, fast, and easy to navigate.

With a tight timeline, the project required rapid coordination across design, development, data, and broadcast integrations to create a performance-driven, accessible home for fans of the women’s game.

As sports fans ourselves, we had a clear vision for the website: it needed to be dynamic, data-rich, and authentic to the energy of the women’s game. We immersed ourselves in research, exploring best-in-class digital sports experiences to understand what engages fans most, from live data storytelling to video integration and player profiles.

Working closely with the team at PWR, we defined the essential fan features such as fixtures and results, live stats, club and player hubs and much more. The result delivered an intuitive design that celebrated the unique identity and voice of Premiership Women’s Rugby.

The new Premiership Women’s Rugby website launched on time for the new season and within budget, delivering a clean, modern design that reflects the energy and ambition of the brand.

Built and implemented using the Cortex CMS and integrated with Oval Insights data feeds, the site gives fans real-time stats, video highlights, and rich club and player information.

The intuitive interface and seamless user experience make it easy for supporters to follow fixtures, results, and stories from across the league, helping to grow brand awareness and deepen connections with a rapidly expanding audience.

The project’s success not only strengthened our relationship with PWR but also led to a formal partnership with Cortex, making Strut their only Scottish integration partner.