Adding a ring to a long established brand

Bell Ingram swap land management for brand management by partnering with us on their brand strategy and a subtle brand refresh. How does a 124 year old business stay relevant in a progressive digital world? Well, that’s the question we set out to answer when we engaged with Bell Ingram on this project.

With a brand as long-established as Bell Ingram, it was important for us to lean on our own core brand value to “go deep” so we could fully understand the business. We were blown away with the teams enthusiasm for change. We had strong engagement from the stakeholders, from senior partners to secretaries, with whom were keen to embrace a brand evolution that would move the company forward.

“Since working with Strut we have made leaps and bounds with our brand. Chris, Ed and Andrew spent the time to really get to know our business and our people, which is always reflected in their work. They are knowledgeable and passionate about what they do and are a valuable extension of our inhouse team.”

Eleanor Mackay,

Digital Marketing & PR Manager at Bell Ingram

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