Our work · Land Management & Estate Agency
Adding a ring to a long established brand
Bell Ingram swap land management for brand management by partnering with us on their brand strategy and a subtle brand refresh.
- Client
- Bell Ingram
- Industry
- Land Management & Estate Agency
- Website
- www.bellingram.co.uk
- Services
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- Strategy
- Brand architecture
- Brand strategy
- Stakeholder engagement
- Brand
- Brand guidelines
- Visual identity
- Design
- Banners
- Business cards
- Company handbook
- Email signatures
- Magazine design
- Signage
- Social media assets
- Stationery
Challenge
How does a 124 year old business stay relevant in a progressive digital world? Well, that’s the question we set out to answer when we engaged with Bell Ingram on this project.
Going deep
With a brand as long-established as Bell Ingram, it was important for us to lean on our own core brand value to “go deep” so we could fully understand the business. We were blown away with the team’s enthusiasm for change. We had strong engagement from the stakeholders, from senior partners to secretaries, who were keen to embrace a brand evolution that would move the company forward.
Highlights
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Stationery
Business cards
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Documents
New document templates
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Photography
Photos showing more diversity
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Signage
New ‘for sale sign’ concepts
“Since working with Strut we have made leaps and bounds with our brand. Chris, Ed and Andrew spent the time to really get to know our business and our people, which is always reflected in their work. They are knowledgeable and passionate about what they do and are a valuable extension of our inhouse team.”
