Stannergill Whisky
The Spirit of Castletown Mill
When Stannergill Whisky first approached us, they stressed to us that they wanted to do more than just create a unique brand, they sought to capture the true essence of their craft, something deeper than taste alone.
Creation of a new brand identity system that unites tradition with modern elegance.
Delivered a best-in-class website experience that elevates the Stannergill story online.
Built a fully customised ecommerce shop designed for seamless, premium purchasing.
Challenge
Stannergill had a remarkable product and story, but its brand didn’t yet reflect the emotional depth of its whisky. Our challenge was to move beyond traditional whisky tropes, heritage, craftsmanship, age, and uncover a more human truth. We needed to articulate what Stannergill felt like, not just what it was.
Immersion
We began by immersing ourselves in the Stannergill world, visiting the distillery, speaking with the makers, and absorbing the coastal environment that shapes their spirit. Every detail, from the sound of the wind through the stillhouse to the quiet patience of the casks, informed our understanding. It was here we discovered the brand’s core duality: the shared warmth of celebration and the solitary calm of contemplation. That insight became the foundation for everything that followed.
Brand Identity
The brand identity grew from whisky’s beautiful contrasts, moments of solitude and celebration, reflection and connection. Inspired by Stannergill’s rugged coastal landscape and enduring craft, it captures the spirit of tradition and the elegance of modern refinement, honouring both the makers and the moments that define the whisky.
Brand Expression
By developing both the strategy and the visual identity, the brand’s personality naturally came to life. The result is a brand expression that feels authentic and consistent, one that carries the same character through every interaction, whether online, on the bottle, or in person.
The
Impact
The results speak for themselves. As the new Mill opens its doors, we’re proud to reveal a reimagined brand ethos, a refreshed identity, and a revitalised online presence that’s faster, more intuitive, and more authentic to the spirit of the brand than ever before.
Alongside this, we introduced a new submark, a circular emblem designed for bottles and key touchpoints, and drew inspiration from the grandeur of the 1800s to bring a renewed sense of elegance to the brand through a refined typeface and colour palette. By exploring the deeper meaning behind the whisky and uniting previously fragmented elements, we’ve created a more cohesive and resonant brand experience that feels stronger, richer, and unmistakably its own.
“It looks so amazing. I just smile when it loads up! The team as a whole have really gone above and beyond, and genuinely feel you have pulled out all the stops for us! You have made our lives easier!”
Claire & Martin Murray,
Co-founders at Stannergill Whisky
