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Ed Lopez, Strut’s co-founder and CBO, in the studio.

Co-founder & CBO

Ed Lopez

Confident enough to lead. Curious enough to never stop learning.

I’m the co-founder and Chief Brand Officer at Strut. My role is to oversee every brand decision and make sure everything we do is in line with our purpose, values and vision. I take the same approach with our clients’ brands, and I give creative direction to our team, although they are so talented I find myself doing it less and less.

I’m a Level C certified brand specialist, and throughout my career I’ve worked as a cross-functional leader, partnering closely with CEOs and growth, marketing and product teams to align brand investment with tangible business objectives.

Every day I get to have in-depth conversations with interesting people who are as passionate and ambitious about their own business as I am about helping them reach their full brand potential.

Ed on LinkedIn

Or email ed@strut.agency

Writing

Articles by Ed.

All insights

Photos

Creatively directing, or directly creating.

  • Ed pointing out a design on a big screen to the Strut team in the studio.
    Directing
  • Ed at his desk with a podcast microphone, talking with colleagues in the studio.
    At the desk
  • Ed and Chris, Strut’s co-founders, with mugs of coffee in the office.
    With Chris
  • Ed and a fellow firefighter with fire beaters on a Highland hillside: a quick photo between fires.
    Between fires
  • Ed with the crew on a Scottish Fire and Rescue swift water rescue refresher course in Inverness.
    Swift water training
  • Ed with his Brazilian jiu-jitsu club on the mats.
    On the mats
  • Ed in the snow with the Pap of Glencoe behind, from the Kings House Hotel.
    Pap of Glencoe

Me in 3

  • Loves

    My family, jiu-jitsu, art and design, ZX Spectrums, music, and reading and audiobooks.

  • One day

    I want to live abroad to experience different cultures.

  • You’ll never guess

    I was a retained firefighter for 12 years.

“Your brand isn’t what you say it is. It’s what they say it is.”
Marty Neumeier, one of Ed’s favourite lines

Talk to Ed about your brand.

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