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Strut and Cortex announce strategic partnership

Chris Hawkes

3 min read .

Strut is delighted to announce that we are now integration partners with leading sports technology provider Cortex.

The new partnership allows Strut to offer our customers a fully integrated suite of content management, data and marketing technology, built specifically for sport, giving them the power to unlock the real value of digital sports marketing, optimising digital fan experiences whilst enriching commercial opportunities with new, more organic branded content and activations.

Speaking about the partnership, Chris Hawkes, CEO at Strut said:

“Having recently delivered the new website for Premiership Women’s Rugby on the Cortex Content Management System, we are blown away by the potential that the technology offers and are excited to explore further use cases. As well as being an exciting option for our existing customers, the new partnership will enable us to grow our presence within the sports sector. We are already actively discussing opportunities with established sports brands both north and south of the border.”

Cortex delivers a modern, flexible, and scalable solution allowing sports organisations to keep current with the rapidly changing business and technology needs they are faced with on a daily basis.

Cortex offers quick to deploy, MACH powered technologies (Microservices, API-first, Cloud-native, and Headless) that offer unparalleled agility and scalability to meet the needs of every customer. The broad range of sports specific and interoperable products includes:

  • Content Management System (CMS)
  • Live Blogs
  • Digital Asset Manager
  • Digital Activations
  • Single Sign On (SSO)
  • Fan Data Platform
  • Fandom Engine
  • Asset Allocator
  • Campaigns Manager

Ed Lopez, CBO at Strut added:

“With Cortex under the hood, we can focus on our client’s unique brand application, design and build, with the piece of mind that the technology we are utilising is of the highest pedigree.

We appreciate the pressure that sports organisations are under to deliver to the expected high standard for their website or app. By combining the Strut and Cortex offering they are investing in a best-in-class solution and best-in-brand positioning, which will lead to enhanced fan engagement, a stronger brand proposition and a healthy ROI”

A number of leading sports brands already utilise Cortex products to meet their specific requirements including EuroLeague Basketball, Premiership Rugby, PWR, Crystal Palace FC, SA20, the ECB, The Hundred and Sportfive.

Cortex’s leadership team brings a wealth of experience from game-changing sports businesses such as Opta, WPP, and InCrowd. Their deep understanding of the unique challenges faced by sports organisations has driven the development of Cortex’s suite of products.

Cortex Partnerships Manager Archie Clarke said:

“We are excited to enter into this partnership with Strut, kicking off with the excellent delivery of the Premiership Women’s Rugby website.

It’s important that our partners share the same values as we do, with a commitment to delivering a top-quality product. Strut have clearly demonstrated this, and we’re excited about collaborating on future projects together.“

“Quick to implement, easy to use and yet complex in their capabilities, Cortex products have been built to serve the unique resources and requirements of sports organisations in regards to their digital output and marketing strategies. The Cortex team are looking forward to helping Strut expand in the sports market and create premium and efficient solutions for future customers”.

Read more about Cortex at www.cortextech.io

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