A partnership set to tackle the biggest names in sport

Ed Lopez Co-founder and CBO at Strut

3 min read . 23/08/2024

The half time whistle is just minutes away. Your team have played their hearts out in what has been a turbulent year for the club, but they are 1 – 0 down, and something has to change. If that wasn’t bad enough, the board are unsettled at the lack of revenue generated, and that stress has translated to poor results on the pitch. The fans are restless, ticket sales are down, and sponsorship deals are in decline.

One thing you have on your side is a brilliant head coach. By sharing their vision for delivering an unlikely win in the second half. Your players feel inspired, and with a clearly defined strategy in place to play to their strengths and attack on multiple levels. Your star striker scores two thunderous, top corner goals, securing a memorable win. The stadium is electric and fans are onboard, things are looking up again.

Back at the boardroom, thoughts turn to how employing the right strategy on the pitch can also be reflected off it. The conversation gravitates towards driving fan engagement and the positive impact that it can have on your all important bottom line.

Someone mentions Strut, a digital agency who have a track record of delivering sporting success. A meeting is set, and next season will prove to be very different…

“From the beginning of our digital journey, Strut have proved to be a dedicated and reliable partner. Their expertise and innovative approach have been invaluable in delivering a platform that gives us strong foundations for online growth and we look forward to further collaboration and enhancing the PWR brand together.”
Paul Morgan,

Communications Lead at Premiership Women’s Rugby

Strut: your new center forward

Strut is a strategic digital agency with a proven track record within the sports sector and a goal to be your most successful signing this season.

We appreciate the pressure that sports clubs and organisations are under to deliver to the expected high standard for their website or app. Fans expect it all but we understand that the numbers need to make sense .

That is why we are delighted to be the only Scottish based integration partner of leading sports technology provider, Cortex.

Cortex, creating striking opportunities

Cortex delivers a modern, flexible, and scalable solution allowing sports organisations to keep current with the rapidly changing business and technology needs they are faced with on a daily basis.

With Cortex on our team, we can offer our customers a fully integrated suite of content management, data and marketing technology, built specifically for sport.

Strut x Cortex United

Together we can provide an unrivalled, end-to-end digital experience that will unlock the real commercial value of digital sports marketing by connecting data, content and commercial inventory, elevating the fan experience and generating new multi-channel revenue opportunities.