PWR’ing up with Premiership Women’s Rugby

We are thrilled to announce the launch of the official website for Premiership Women’s Rugby, just in time for the Allianz PWR Final on 22nd June.

Premiership Women’s Rugby (PWR) is the top tier of women’s rugby union in England. The formation of PWR in 2023 marked the beginning of an exciting era for women’s rugby and we are proud to have delivered a new website for the brand, giving Rugby fans an exciting platform to engage in one of the countries fastest growing sports.

“Our ambition is to transform the league into the world’s most competitive, progressive, and sustainable domestic rugby competition.”

Belinda Moore, Chief Executive at PWR

Breaking New Ground in the Sports Sector

Strut has been active in the sport sector for a number of years, partnering with brands like sportscotland 🏔️, Baxters Loch Ness Marathon 🏃‍♀️, Etape Loch Ness 🚴🏾, Bspoke Tours 🚵🏻‍♀️, Nevis Range 🏂 and Cairngorm Mountain ⛷️. However it’s fair to say that working with PWR is a game changer for us, both in terms of helping to drive the growth of women’s sports and making new connections in this exciting sector.

The new website showcases an innovative technology stack, integrating several sports specific technologies, notably a unique CMS provided by leading sports agency ‘InCrowd‘ and a wealth of data and statistics driven by Opta from Stats Perform.

“Being selected to deliver the PWR project ahead of several other national creative agencies is a real testament to our teams expertise and dedication. PWR is a great addition to our expanding portfolio, and supporting the growth of this exciting sector in women’s sport has been a hugely positive experience for Strut”

Chris Hawkes, CEO at Strut

A Bright Future Ahead

Paul Morgan, Communications Lead at PWR who we worked closely with throughout the project said:

“From the beginning of our digital journey, Strut have proved to be a dedicated and reliable partner. Their expertise and innovative approach have been invaluable in delivering a platform that gives us strong foundations for online growth and we look forward to further collaboration and enhancing the PWR brand together.”

Paul Morgan,


Communications Lead at PWR