News & views from the Strutosphere

Thought Piece

8 min read 02/06/2026

The Gap Between Generating & Orchestrating

AI & DataThought Piece

8 min read 17/04/2026

Branding in the Age of the Intent Economy

AI & DataBrandDigitalThought Piece

7 min read 10/11/2025

The Brain With No Heart

AI & DataThought Piece

7 min read 03/11/2025

Build Your Own Atlas

BrandStrategyThought Piece

4 min read 08/10/2025

The Emperor’s New Brand

BrandThought Piece

6 min read 10/06/2025

Why AI can’t build a brand but should be a tool in every brand builders toolbox

AI & DataBrandThought Piece

6 min read 09/06/2025

How data can inform and elevate your brand

AI & DataBrandThought Piece

5 min read 20/03/2025

Why Poor Brand Positioning May Be Costing You Money

BrandThought Piece

6 min read 12/03/2025

The Logo is Mightier Than the Sword: How Symbols Inspire, Unite, and Divide

Thought Piece

6 min read 21/07/2023

Why your business should use what3words

Thought Piece