New Year, New Us
As we usher in a new year, we are thrilled to unveil a transformative new chapter in our own brand journey – a rebrand that reflects not just who we are now, but who we continue to aspire to be as we grow.
Whilst thankful that from the moment we opened our laptops, we have been busy with client work, it has meant that we haven’t been able to invest our time in developing our own brand. We advise our clients that a brand is something that needs constant nurturing, but we were also aware that we hadn’t been practicing what we preach. So, to remedy that, for the past 6 months, we have been busy running internal workshops, developing our own brand, and creating a fresh new visual identity accompanied by this shiny new website that more accurately reflects who we are.
Why the change?
Over the years, we have grown our offering from just digital design services, to a full range of strategic, brand, design and digital services. As a result, we have grown and felt that our brand no longer represented who we are and what we do. So a rebrand was an exciting way to externally manifest the strut we had become with the world.
The same strategy, revisited
While our purpose, values and vision haven’t changed, the times sure have. Our rebrand began with us fine tuning our existing strategy to ensure that we continue to stay relevant in a world that moves at an ever-increasing pace.
A visual shift
A key component of our rebrand is a overhaul of our visual identity. Our logo, colours, typeface, iconography, design elements and touch points have been carefully curated to resonate with our audience and convey the renewed spirit of the brand. Every design decision tells a story of evolution and aspiration.
True to our values, we’ve delved deep into the soul of our brand, extracting the very essence of what set us apart from the competition and amplifyed it.
A brand spanking new website
When it comes to our work, we have always stayed true to our mantra, we talk the talk, we walk the walk, we strut… but our website didn’t demonstrate this. So we’ve jumped from cobblers daughters shoes to kinky boots with our new website.
Socially Awkward, no more
We had stopped being so active on social media as we didn’t want to drive traffic to our old website and give the wrong impression. Sound familiar? With our new website accurately reflecting our brand you can expect to hear a lot more from us via social channels, blogging and our new podcast channel.
To wrap it up
We haven’t forgotten out digital roots, we have just branched out. As we step into this new chapter, we invite you to join us on this exciting journey. “New Year, New Us” is not just a declaration – it’s an invitation to share the Strutosphere with us and see what we can create together. We’re energised, we’re focused, and we’re ready to strut!
